The program is grounded in the Institute’s management philosophy, The Cycle, which maintains that success for cultural organizations in today’s climate requires a mastery of four, sequential actions:
1. The consistent production of bold, surprising, high-quality art/programming;
2. Aggressive marketing that creates demand for this art/programming, and the institution behind it, attracting and exciting patrons;
3. Cultivation of the resulting “family” of ticket-buyers, trustees, and supporters, drawn by this art and marketing, and those who wish to see the organization succeed; and
4. Fundraising that transforms the goodwill of this family into resources through contributions, volunteerism, and board service.
The Institute refers to these four activities (dominant art and programs, aggressive marketing, family, and fundraising) as a “cycle” of planning which, if repeated year after year, builds and sustains organizational health.
Institute leadership and guest speakers deliver seminars and case studies in long-term artistic/ program planning, marketing, fundraising, board development, financial management, human resources, and strategic planning, among other topics.
Fellows also participate in strategic planning exercises, site visits, and independent and collective learning opportunities designed for the needs of the cohort.
Interested applicants can learn more about The Cycle in the Institute’s free online course here.