Catalytic Revenue Development Intensive

The DeVos Institute is pleased to announce a fundraising intensive for arts managers, board members, and their development teams.

The intensive will take place July 19, 2019, at the Phillips Collection in Washington, D.C. 

Led by Institute Chairman Michael M. Kaiser and President Brett Egan, the Intensive will provide timely, practical guidance for organizations that face an impending opportunity or need requiring a substantial fundraising campaign.

It is suitable for organizations with substantial fundraising capacity -- and those with a commitment to build capacity to implement the envisioned campaign.

The opportunity is open on a first-come, first-served basis to staff and leadership from cultural, educational, and other non-profit organizations. The intensive is most relevant to organizations in the following disciplines:

  • performing and visual arts;
  • community-based artistic practice;
  • education and arts education;
  • historical, science, and educational (museums and centers);
  • literature, poetry, or spoken word;
  • film and media; and
  • other cultural non-profits that require strong marketing and fundraising, including gardens, libraries, multi-tenant cultural facilities, and craft (glass, print, etc.).

The intensive runs from 10:00 am to 4:00 pm on July 19 at The Phillips Collection (1600 21st Street NW; Washington, D.C.), America’s first museum of modern art and one of the world’s most distinguished collections of Impressionist and modern American and European art. Breakfast and registration begin at 9:00 am, and lunch will be served from 12:00 pm to 1:00 pm at the Cosmos Club.

The registration fee is $285 per person and includes all seminar materials, breakfast, and lunch.


This one-day intensive will address the design, implementation, and completion of a major fundraising effort—such as a capital campaign, the creation of an endowment or reserve, or a special fundraising effort to capitalize on a major anniversary celebration, other landmark event, or the launch of significant new programming. The Intensive will focus on:

  • The impact of catalytic campaigns on mission, programming, and capacity.
  • How best to engage a Board of Directors in a catalytic fundraising campaign.
  • Building a practical financial plan that anticipates the impact of the fundraising effort on annual operations.
  • Risks inherent to a catalytic campaign and how best to avoid common pitfalls.
  • Building internal capacity to implement a major campaign.
  • The role of the staff, Board, and external parties throughout the process.

Participating organizations will receive planning tools focused on campaign planning and execution.

For more information or questions regarding the Catalytic Fundraising Intensive, please contact Marie Gossman at MEGossman [at] or 301-314-0948.

1300 Pennsylvania Avenue NW, Suite 410        Washington, DC 20004        P: 301.314.0963     

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